Google-ing VS Bing-ing

The undisputed King of Search, Google, a company whose name has become a verb(googling or google-ing) may find it's market dominance challenged by Microsoft's newest search engine, Bing. Launched in June with a marketing and advertising blitz that reportedly cost Microsoft $80 million, Bing has come out of the gate strong, adding two percentage points to Microsoft's 8.4% search share in its first week of operation.

Microsoft is planning to partner with Yahoo!, Google's arc nemesis. If the deal goes through, a combined Microsoft/Yahoo! platform would account for about 28% of online searches in the U.S., all of them run through Bing's underlying technology. According to one Google insider, the week Bing launched many employees at the company's Mountain View, Calif., headquarters could be seen punching queries into Bing to see how the results compared with Google's.

Code:

A sample comparison is located here:
http://www.bing-vs-google.com/

Microsoft isn't quite so coy about the competition against Google. Google was the target from day one. It emphasized the features that Google lacks. One area where Bing hopes to distinguish itself from Google is in travel searches. As anyone knows who has done a Google search for "inexpensive new york hotel" or "cheap air fare to london," the results are often close to useless, a jumble of promotional sites and lists that point to other lists. Bing hopes to trump Google in travel with its Farecast technology, designed to locate the cheapest flights and hotels based on recent trends. Farecast charts the peaks and valleys of airfares and room rates for a particular itinerary over the course of several months, and predicts what prices are likely to be in the near future. Users can then decide whether to buy now or wait for prices to fall.

One detail that's missing from Bing's home page is any mention of Microsoft. Omitting Microsoft's name is no accident — it's an effective way of positioning Bing as a cool new search engine rather than a site sponsored by a gigantic corporation that's often seen as the direct opposite of cool.

Microsoft's Bing, is an evident example of Google and Microsoft invading each others territory. Shortly after Microsoft announcement of the release of Bing, Google counter attacked with plan of releasing it's own OS, the Google Chrome OS.

Code:

Google Chrome OS
http://forum.usjr.edu.ph/index.php/topic,2267.0.html

Taking on Google has long been a losing proposition. but Bing, combined with Microsoft's search alliance with Yahoo, changes the contest. Suddenly, search has become — bing! — a whole new ballgame.